BI & Data Analyst with 4+ years turning data into decisions across LATAM e-commerce and digital marketing.
Background & focus areas
I work at the intersection of data engineering, analytics, and business strategy. Over the past four years I've built reporting pipelines in BigQuery, executive dashboards in Power BI, and data quality frameworks for e-commerce operations spanning multiple countries across Latin America.
Before that I spent nearly three years in digital marketing analytics at IPG Mediabrands, where I learned to translate campaign data into investment decisions and to make stakeholders care about the numbers.
I hold a degree in Business Administration from Universidad Nacional de Colombia and I'm currently finishing a Master's in Applied Analytics at Universidad de la Sabana, where my thesis project is a full-stack ML platform for athlete coaching.
Where I've worked
Selected work
End-to-end ML platform for competitive runners. Ingests real training data from Strava, engineers load metrics, predicts race times across distances, and serves everything through a REST API with an interactive coaching dashboard.
Regional reporting architecture for LATAM e-commerce. BigQuery pipelines, Power BI dashboards, and a KPI consistency framework serving multiple clients.
Cross-platform performance dashboards for digital marketing. Automated data extraction, KPI tracking, and executive reporting for media investment decisions.
What I work with
Academic background